After several years of collaborations, HKBU asked a new direction to reflect their progression on university rankings, their edge on their programmes and new branding scheme for better admissions standard.
I proposed a tagline "Future is Now", to urge prospect students for choosing HKBU.
After photoshooting takes place, a series of graphic and online design materials are established for both online and offline presence.
The tagline is reusued again recently for their establishment of School of Creative Arts.